With over twenty years experience as a graphic designer Helen Hayes graduated from the Grafton Academy of Fashion Design and launched her label in 2016.
Helen has slowly built up a reputation for combining simple silhouettes with intricate, handcrafted finishes. Pieces can take up to 70 hours to create and are intended to last a life-time.

Helen showcased her first Ready-to-Wear collection in CREATE, Brown Thomas, Dublin, Ireland's premier store. A range of her signature 'Squares' bags were included in THE MARVEL ROOM, Brown Thomas.